Beauty Industry

Basketball Wives Star Launches Mass Brand

The reality television star's new line will launch at Walgreens nationwide.

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By: Jamie Matusow

Editor-in-Chief

Tami Roman, star of Basketball Wives, is set to launch her new beauty brand, TR Love, at Walgreen’s stores nationwide.

The line features nail polish and lip gloss shades named after some of Roman’s icons like Khloe Kardashian, Mo’Nique and Cecily Tyson. Talk show host Wendy Williams is promoting the brand on its website, and also has an exclusive nail color.

The packaging has a clean, sleek design, featuring clear bottles with black caps, and a fancy ‘TR’ logo. The lip gloss features a light-up wand.

Roman said she wanted to create the mass market line because when she struggled through hard times, lip gloss and a trip to the nail salon were the only ways she could afford to feel pampered.

TR Love will launch in 400 Walgreens stores in December, and it can be purchased online at trlovecosmetics.com. A portion of proceeds from online sales will be donated to the Akasha Center in Santa Monica, CA, where Roman’s late mother received care.

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